Mastering Corporate Communication
@copyright Virginie Jousset – 2020-2030
Formation créée le 26/02/2025. Dernière mise à jour le 16/05/2025.
Version du programme : 1
Programme de la formation
Optimize your professional communication with our comprehensive training. Discover the roles and challenges of the communication function, develop effectivestrategies, master communication tools, and craft impactful messages. You will learn to manage internal and external communication channels, animate Intranetand Internet content, handle crisis situations, and build performance dashboards. Through interactive workshops, real-life case studies, and practical exercises, you’ll acquire essential communication skills and leave with a strategic vision and personal action plan to elevate your organization’s communication. Let’s build clear, consistent, and high-performing corporate communication together! What You Will Learn This training will help you understand the strategic importance of corporate communication and its core responsibilities. You will learn how to create, design, shape a coherent communication strategy, choose appropriate media, create impactful content, and engage different audiences effectively. From editorial policy to digital content management and crisis communication, this course covers both strategic planning and operational execution. You will also be trained in evaluating communication performance through tailored dashboards and indicators. By the end of the programme, you’ll be able to align communication initiatives with company priorities, foster brand consistency, and drive engagement across internal and external stakeholders.
Objectifs de la formation
- Understand the roles, missions, and challenges of the communication function within a company
- Identify internal and external stakeholders and understand their expectations
- Analyse the existing communication landscape and identify areas for improvement
- Define clear communication objectives aligned with the company’s strategy
- Build a structured and actionable communication plan
- Select appropriate communication tools and channels
- Manage relationships with the media and key partners
- Write clear, effective, and impactful communication materials
- Differentiate information from promotion in written communication
- Define a consistent editorial policy across all channels
- Animate and update Intranet and Internet sites to maintain user engagement
- Identify potential crisis situations and apply communication best practices
- Develop an effective crisis communication plan
- Define and use KPIs to evaluate and improve communication initiatives
Profil des bénéficiaires
- Team Managers
- Business Leaders / Entrepreneurs
- Employees
- Executives and Communication Officers
- No prerequisites
Contenu de la formation
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Module 1: Understanding the Role and Strategic Issues of Communication
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Module 2: Designing a Communication Strategy and Action Plan
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Module 3: Mastering Communication Tools and Techniques
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Module 4: Writing Effective Communication Materials
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Module 5: Managing Intranet and Internet Communication
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Module 6: Writing Core and Strategic Messages
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Module 7: Crisis Communication Management
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Module 8: Building and Using Communication Dashboards
Our trainers are recognized experts in strategic and operational communication. They bring real-world experience and practical insights to help participants immediately apply their learning.
- Programme Implementation and Justification Activities are regularly assessed by the trainer, with continuous feedback provided to participants Skills summaries and areas for improvement are shared at the end of each module Recommendations for further resources are offered A certificate of completion is issued after the training The trainer remains available for: One-on-one coaching Facilitating group discussions Hosting asynchronous forums for participant exchange At the end of each sub-module, the trainer checks understanding through proactive feedback and group interaction. Evaluation Methods Continuous assessment via quizzes, role-plays, and practical exercises Pre-training and post-training evaluations to measure skills acquisition Real-life case analyses and collaborative group work to reinforce understanding
- Training content was developed by our pedagogical engineers in collaboration with a network of communication experts. A dynamic and engaging methodology is used throughout the programme. Each module includes: Role-plays with feedback and personalized analysis Real-life scenario analysis to assess strengths and identify areas for improvement Group workshops to encourage collaboration and practical application