Master Your Social Media Communication without risks
@copyright Virginie Jousset – 2020-2030
Formation créée le 26/02/2025. Dernière mise à jour le 16/05/2025.
Version du programme : 1
Programme de la formation
In today’s hyper-connected world, online visibility and reputation management are more crucial than ever. Whether you're an individual seeking to stand out or a professional aiming to strengthen your personal brand, this training equips you with the tools to navigate social media platforms effectively and securely. With cybersecurity being a major concern, you'll learn to protect your data and communications, keeping digital threats at bay. By the end of this training, you'll have full control over your online presence and communication, while securing your digital identity. What You Will Learn Online Presence & E-Reputation: Assess your digital footprint and take control of the image you project online. Personal Branding: Apply branding strategies used by top companies to,develop a strong and authentic personal brand. Choosing the Right Social Media Platforms: Learn how to select and use the right platforms (Facebook, LinkedIn, X, etc.) based on your goals. Platform Optimization: Maximize the impact of each platform while avoiding common pitfalls. Community Management & Secure Communication: Create engaging content, interact safely, and manage your community professionally. Cybersecurity Awareness: Understand and apply best practices to protect your data and digital exchanges.
Objectifs de la formation
- Optimize your personal or professional communication on social media
- Protect your information and manage your accounts securely
- Develop an effective communication strategy tailored to each platform’s codes and audience
- Gain confidence navigating the digital world while protecting your identity and personal data
- Understand cybersecurity risks and digital threats
- Learn practical strategies to stay safe online
- Discover tools and methods to secure your communications and social media use
Profil des bénéficiaires
- Team Managers
- Mayors and Municipality Employees
- Anyone looking to professionalize their social media use
- No prerequisites
Contenu de la formation
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Module 1: Online Presence and E-Reputation
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Module 2: Promoting Your Personal Brand (Personal Branding)
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Module 3: Choosing and Understanding Social Media Types
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Module 4: Facebook – Best Practices and Usage
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Module 5: X (formerly Twitter) – Communication Strategies
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Module 6: LinkedIn and Viadeo – Professional Networking
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Module 7: Community Engagement, Communication Rules, and Netiquette
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Module 8 (Optional): Cybersecurity – How to Protect Yourself and Your Communications (Can be provided independently. Contact us for details.)
Courses are led by trainers who are experts in digital communication, social media management, and cybersecurity.
- Regular assessment through interactive activities and feedback from trainers Summary of acquired skills and areas for improvement Access to additional resources for continuous development A certificate of completion issued at the end of the training Trainer Support Includes: One-on-one coaching and support Group facilitation and discussion forums Active follow-up after each sub-module to ensure understanding Continuous learning evaluation using MCQs, role-playing, and practical exercises Pre- and post-training skills positioning tests to measure progress
- The training content is developed by professional instructional designers in collaboration with social media and cybersecurity experts. A highly engaging and hands-on approach ensures meaningful learning for every participant: Role-plays with personalized feedback Case studies to help participants identify strengths and improve communication techniques Group work to foster collaboration and knowledge sharing